From Jersey Roots to Michigan Routes: Estler’s Tourism Vision

Focus with Paul W. Smith

April 10, 2024 ~ Michigan Association of Convention and Visitor’s Bureaus President Susan Estler talks with Paul W. Smith about the vast array of attractions that our state offers—from urban environments and cultural institutions to natural landscapes. The conversation, which originated from the Pure Michigan Governor’s Conference on Tourism, also covered the importance of tourism in more rural areas, and the efforts underway to diversify what those areas offer to travelers as a changing climate affects traditional outdoor activities.