Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Content provided by Food Marketing Nerds and Blue Bear Creative. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Marketing Nerds and Blue Bear Creative or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

4y ago 25:14

MP3•Pagina episodului

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw.

As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves.

In today’s episode, you’ll hear:

How the right apparel strategy can transform your brand
Why it pays to not take yourself too seriously
What goes into building a brand people young consumers can identify with
And plenty more…

Montucky’s marketing vibe and brand voice are one of, if not the company’s, biggest strengths and we’re thrilled to introduce you to the guy behind it all.

Recommended Resources:

66 episoade

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG