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Is there a future for outdoor media in a digital age?
Manage episode 444074312 series 3499203
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Nicholas Kuhne dives into the world of outdoor advertising with Charlie Riley, Head of Marketing at OneScreen. With his extensive background in marketing for startups, Charlie shares the evolving role of out-of-home (OOH) advertising in the digital age.
https://www.onescreen.ai/ 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:59 Guest Introduction: Charlie Riley 01:42 The Evolution and Misconceptions of Billboards 03:48 Measuring the Impact of Outdoor Advertising 07:33 Strategic Use of Out-of-Home Advertising for Startups 11:35 Planning and Executing Out-of-Home Campaigns 14:11 OneScreen's Unique Approach and Differentiators 17:54 Creative and Cutting-Edge Out-of-Home Ideas 23:20 Charlie's Journey and Insights on Marketing 26:47 Conclusion and Contact Information
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