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Booze, Babes, and the Birth of Consumer Power
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In this episode, we're thrilled to have Jason Voiovich back on the show. Jason, one of our favorite authors, discusses his insightful book Marketer in Chief: How Each President Sold the American Idea. If you missed our previous conversation, make sure to check it out.
Today, we delve into Jason's newly launched book, Booze Babe and a Little Black Dress: The Consumer Revolution of the 1920s. We explore how the innovators of the Roaring Twenties transformed Americans from mere consumers to choice-makers, setting the stage for the consumer-driven world we live in today.
Join us as we uncover the fascinating history of consumerism, mass marketing, and the birth of the modern advertising industry. Learn how these changes have shaped the choices we make and the power of consumers in today's economy.
Links to the books:
- Marketer in Chief: How Each President Sold the American Idea
- Booze Babe and a Little Black Dress: The Consumer Revolution of the 1920s
Connect with Jason Voiovich:
- LinkedIn: Jason Voiovich
- Substack: Innovation History
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