What I Would Do If I Opened a Gym/ Fitness Studio Today

Geronimo Unfiltered

Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage.

During a particularly tough time with my business, I asked my accountant this question.

“Do I push harder or do I start driving Uber to supplement my income?”

His response?

“If you have enough time to drive an Uber, you have time to focus on your business.”

Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List.

So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today.

These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym…

You’ll hear:

• The ONE thing that will GUARANTEE your profits—and without it, you could fail
• The phenomenon happening on Google that is changing the GAME for all marketing strategies
• Why a fancy fit-out could mean a slow death for your business
• The team I’d be hiring from day one
• How to become a WORLDWIDE fitness brand, not just a local gym
• The steps I would take to ensure I was profitable on OPENING day

… and a whole lot more

Prefer watching to listening? Check out the video version of the podcast here.

WANT MORE:

• To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
• Find out more about working with Geronimo at thegeronimoacademy.com
• Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza