Episode 107 What to actually focus on in marketing your teaching business

Get richer teacher with Ola Kowalska

Marketing may seem overwhelming because of the amount of advice out there and especially if you're a teacher (and let's be honest - business has never been part of the curriculum while studying to become a teacher, right?!)

But it's actually quite simple. It's not posting more or having a massive audience that cuts it.

To get started, I recommend conducting an audit of your past marketing efforts. What has worked for you in the past? Have you offered special deals, asked your current clients for referrals, or received recommendations through word of mouth? These insights will help you identify what strategies have brought in clients and guide your future marketing efforts.

Next, let's talk about attraction. Organic posting on social media may not be as effective as you think. In fact, less than 2% of my audience growth came from organic posting. So, it's time to explore other avenues.

Once you've attracted people to your world, it's essential to nurture them. Engage with your audience through regular posting, live sessions, newsletters, and authentic content that showcases your true values.

Finally, we come to conversion—the stage where you help your engaged audience decide to work with you. Don't shy away from making offers.

Tune into this episode to learn more about what actually moves the needle in marketing your business!

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing