How to Be Ready for the Seasonal Shift

Greater Park City Real Estate Careers Blog with Nancy Seraphin

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March is here and April is on the horizon. We have longer days and great spring skiing conditions! Right now you probably have a lot of clients making decisions about buying so you’re very busy.

However, in order to be ready for the spring selling season, you need to get your listing inventory online. To accomplish this, I highly recommend setting aside a few hours per day to lead generate listings. Protect that time, and use it every day so you can build up that listing inventory for your buyers.

Here’s how to get a great list of leads. Get together a list of all the clients that you’ve sold to since you began your real estate career and organize it by how long ago they purchased. The first people you should contact are those who have owned a home for 3 years or longer. That becomes your lead list. Next, generate a comparative market analysis for each of those homes, so if you have the opportunity to talk about home values, the info is readily available.

You also want to offer your consulting services to help sellers get ready for the market. Your goal is to set an appointment to preview the home so you can make recommendations to the sellers. The landscape probably needs some sprucing up, and there will likely be some staging and decluttering needed. You want to have those properties ready for your buyers, so when the spring market hits in earnest, you will hit the ground running.

If you have any questions for me, don’t hesitate to give me a call or send an email. I look forward to hearing from you soon!