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Content provided by Wilson Komala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wilson Komala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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065: Why You Need A Value Ladder?
Manage episode 263697139 series 2305920
Content provided by Wilson Komala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wilson Komala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
065: Why You Need A Value Ladder?
The Value Ladder is actually a concept introduced by Russell Brunson, the founder of ClickFunnels. The Value Ladder essentially considers the identity shift of your customers. For example, when you sell a bible, you don't target Christians because they already have their own. You target people who are considering of taking up or converting to Christianity.
Your Value Ladder has to help people make the identity shift. So, if you're selling a bible, you could give some value-added content about what being a Christian entails so that people might be more inclined to take up Christianity and become YOUR target audience.
Listen in to learn more!
Instagram: @wilsonkomala
hello@kingsmaker.co
Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker
87 episoade
065: Why You Need A Value Ladder?
Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development
Distribuie
Manage episode 263697139 series 2305920
Content provided by Wilson Komala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wilson Komala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
065: Why You Need A Value Ladder?
The Value Ladder is actually a concept introduced by Russell Brunson, the founder of ClickFunnels. The Value Ladder essentially considers the identity shift of your customers. For example, when you sell a bible, you don't target Christians because they already have their own. You target people who are considering of taking up or converting to Christianity.
Your Value Ladder has to help people make the identity shift. So, if you're selling a bible, you could give some value-added content about what being a Christian entails so that people might be more inclined to take up Christianity and become YOUR target audience.
Listen in to learn more!
Instagram: @wilsonkomala
hello@kingsmaker.co
Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker
87 episoade
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Similar cu Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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