Why Having a Solid Business Strategy is More Important Than Ever

GSD Diaries with Angela Proffitt

I'm so excited to share today's guest, Bree Carroll. She is a rockstar military spouse, and first and foremost we want to say a huge thank you to anyone that does service for our country. She's an event planner, a community builder, a speaker, she transforms spaces, and most importantly, hearts.

Bree has a background in civil engineering, you heard that right, she's an engineer! She brings her brilliance of problem solving, strategic thinking and design to transform experiences into amazing things. Bree holds the title as the 2020/2021 Air Force spouse of the year and advocates to strengthen military marriages on her internationally broadcasted podcast Hearts and Stripes. She's the founder of Military Marriage Day, a national holiday celebrated annually on August 14th, and she just got back from the White House!

In this episode we are diving into what made Bree switch from weddings to B2B planning, how evolving in business is many times necessary and when you do, having a solid strategy is essential!

Main Topics:

*What made Bree switch from weddings to B2B planning*The CARE Method*Why having a unique strategy is important

Key Takeaways:

*It’s okay to evolve in business, and many times it’s necessary *You can determine and achieve your goals using the CARE Method*Following what everyone else is doing is a recipe for failure. You have to be strategic about what works for you

More About Our Guest:

B Carroll Events, LLC is a strategic events and marketing agency focusing on helping change agents grow their brands through live and virtual events & aligned partnerships.

Top entrepreneurs and foundations with large communities know how beneficial events can be for the overall brand. These leaders know that there is also an equally high risk should the live event not go as planned. This keeps entrepreneurs from taking the leap for fear of not getting a return on their time, energy and investment. That is where BCE comes in. We execute events through concierge-style planning and a proven process focused on strategy–resulting in higher profit margins and greater impact.

We believe in the art of storytelling and leveraging experiences to convey impact and to attract opportunity.