156: Planning hybrid comms, thought leadership, YouTube and brands

Hanson & Hunt

The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.
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EPISODE SUMMARY

• Intro
• 1:15 - Talking Point: Planning for a hybrid workforce
• 19:20 - Spotlight: Mayo Clinic's social media legacy
• 21:20 - Quick News & Quick Takes: Challenges of thought leadership
• 27:20 - Quick News & Quick Takes: YouTube for brands
• 31:40 - Listener question: How should you respond to customer complaints on Twitter?
• Closing

ARTICLES AND LINKS
Big disconnect at the office? Most managers say remote workers are ‘more easily replaceable’
What employees are saying about the future of remote work
The Mayo Clinic Center for Social Media and Social Media Health Network
What thought leaders have in common
8 reasons why a YouTube channel is a requirement for your brand
The Car Mom
Why you shouldn’t engage with customer complaints on Twitter
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