177: Bud Light's messy month, reputation report, how comments lead to content

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1y ago 43:10

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We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!

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EPISODE SUMMARY

New data on PR pitches to journalists

The metaverse is dead

Spotlight: Bud Light gets a beatdown

2023 Global Communication Report

The content potential of comments

Closing: Preferred skills and mindset of new PR hires

ARTICLES AND LINKS

Propel Q2 Media Barometer reveals journalist responses overall are still under 3%

RIP Metaverse

Hold the postmortem: The metaverse was never alive in the first place

'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers?

Bud Light’s ad backlash shows the complexity of mass marketing

2023 Global Communication Report from the USC Center for Public Relations

Six ways to ensure brand reputation

Why comments are the new creative brief

What PR managers want in an employee

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