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180: Splintering of social media, crisis comms, YouTube thumbnails

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Manage episode 374491973 series 2286413
Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

The splintering of social media

How to evaluate your marketing channels

Spotlight: YouTube thumbnail designers

Duolingo salutes its social media team

Crisis comms report

Closing: Calibration meetings

ARTICLES AND LINKS

Social media is dead. Welcome to the swipe era

How the pandemic changed marketing channels

The CMO Survey

AI comes for YouTube’s thumbnail industry

Duolingo's Q2 earnings

It's time to end unhinged social media

The state of crisis comms according to the pros

There's a secret reason you're not getting promoted

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

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Spotify

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RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

189 episoade

Artwork
iconDistribuie
 
Manage episode 374491973 series 2286413
Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

The splintering of social media

How to evaluate your marketing channels

Spotlight: YouTube thumbnail designers

Duolingo salutes its social media team

Crisis comms report

Closing: Calibration meetings

ARTICLES AND LINKS

Social media is dead. Welcome to the swipe era

How the pandemic changed marketing channels

The CMO Survey

AI comes for YouTube’s thumbnail industry

Duolingo's Q2 earnings

It's time to end unhinged social media

The state of crisis comms according to the pros

There's a secret reason you're not getting promoted

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

189 episoade

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