The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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188: Refreshed PESO Model, AI Facebook ad fail, social media job study
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Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep
ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
188 episoade
Distribuie
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Manage episode 414745890 series 2286413
Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep
ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
188 episoade
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Similar cu Hanson & Hunt
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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