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Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network
Manage episode 450454630 series 2898736
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In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals.
About the guest
Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications.
Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives.
Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world.
Resources
- Canva for graphics: https://www.canva.com/
- Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/
- Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/
- Hubspot has great marketing blogs: https://www.hubspot.com/
- Monday.com: https://monday.com/
- Volunteer Match for volunteers: https://www.volunteermatch.org/
- ChatGPT for help with writing: https://chatgpt.com/
Contact Lauren
- Email: lauren@communitytechnetwork.org
- Website: https://communitytechnetwork.org/
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