SEASON 2, Ep. 8 Healing Through Brand: Transforming Higher Education From Jenny Petty, VP Of Marketing & Communications At The University Of Montana Higher Ed Leaders: The Entrepreneurial Campus Sponsored By Viv Higher Education podcast

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In this episode, Jenny shares her journey in higher education marketing, from her early days in the private sector to her current role as CMO at the University of Montana. She discusses the challenges of rebranding institutions, including navigating cultural tensions and internal skepticism, as exemplified by the "World Needs More Cowboys" campaign at the University of Wyoming. Jenny emphasizes the importance of community-driven branding, healing through brand, and cultivating a "flywheel" model that fosters long-term relationships with all audiences. She also provides valuable insights into entrepreneurial leadership in higher education, focusing on speed of implementation, ownership, and continuous improvement. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 7 Geneva's Leap: Rebranding, Tuition Promise, and the Future of Liberal Arts from Willem de Ruijter, VP of Enrollment & Marketing at Geneva College 25:26

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In this episode, Willem, Vice President of Enrollment and Marketing at Geneva College, shares his journey in higher education and the innovative strategies driving Geneva's success. He discusses the college's recent rebranding efforts, the implementation of the tuition promise initiative, and the unique value proposition of a Christian liberal arts education. Willem emphasizes the importance of understanding an institution's identity, communicating its value clearly, and fostering a collaborative environment for entrepreneurial leadership. He highlights how Geneva has balanced tradition with innovation to navigate the evolving higher education landscape. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 6 The Future of Higher Ed: Insights from Debra Liebowitz, Provost at Quinnipiac University 25:47

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This podcast features Debra, Provost of Quinnipiac University, discussing her journey into higher education leadership and her perspective on navigating the current challenges and opportunities in the field. She highlights Quinnipiac's entrepreneurial spirit, rooted in its founding, and how this has enabled the university to make bold moves, like expanding during the pandemic, building strategic partnerships, and launching a lifelong learning initiative. Debra emphasizes the evolving role of the provost in helping institutions develop and "live their strategy," the importance of collaboration across schools, and her leadership style, which balances intuition with reflection, engagement and prioritizes active listening. She offers advice for future higher ed leaders, stressing the need for continuous learning, humility, and strategy driven prioritization in a demanding environment. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 5 Innovative Leadership & AI: An Interview with Frank Hribar, Vice President, Enrollment & Student Affairs at Adrian College 28:06

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Frank, a higher education leader at Adrian College, shares insights from his career and the college’s remarkable enrollment growth. Starting in supply chain management, he shifted to higher education to work more closely with students. Over the past 15 years at Adrian College, he has played a key role in doubling enrollment under President Docking’s leadership. This success stems from strategic initiatives like expanding athletics, launching 28-32 new academic programs in three years, and embracing innovation through partnerships like RISE to deliver new academic models. Frank highlights a “cylinder-like” approach to enrollment, focusing on converting interest into action rather than just filling the pipeline. He stresses the importance of data-driven decision-making, understanding student pain points, and aligning strategies with their aspirations. Looking ahead, he sees AI as a tool to enhance the "art" of enrollment by automating data tasks, allowing leaders to focus on personalizing student interactions. His advice: be transformative, prioritize students, and lead with purpose. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 4 Thriving Amid the FAFSA Chaos: An Interview with Nathan Ament, Vice President for Enrollment and Dean of Admission at Knox College 31:33

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Nathan, VP of Enrollment at Knox College in Illinois, shares his unique journey from high school band director to higher education administrator. He explains how Knox achieved a remarkable 60% enrollment increase despite nationwide challenges, crediting key strategies like partnering with EAB, streamlining operational processes, building a regional recruitment team, and introducing the innovative "Knox Box" admit package. This personalized approach, sent to both domestic and international students, helped triple international enrollment. Nathan highlights the importance of focusing on yield, analyzing data, and understanding the perspectives of students and families. He also stresses the value of financial modeling, securing board support, and fostering a transparent, supportive team culture. Beyond his role at Knox, Nathan co-hosts The Admissions Director's Lunch cast, where he shares practical insights for admissions professionals and counselors. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 3 Future-Ready Higher Ed: An Interview with Lisa Keegan, Vice President, Student Enrollment, Engagement, and Success at Bucknell University 32:52

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In this episode, Lisa Keegan, VP of Enrollment at Bucknell University, shares her unconventional path in higher education—from starting in admissions at Elon University to briefly pursuing law before returning to the field. She discusses the challenges and opportunities facing institutions today, emphasizing mission-driven leadership, collaboration, and innovation. Lisa highlights Bucknell’s focus on access and student success, including the creation of a Center for Access and Success to support first-generation and underrepresented students. She also explores the evolving role of liberal arts education in the AI era, advocating for critical thinking and student-driven learning. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 2 Challenging the Status Quo: An Interview with Paul McGinnis, Vice President of Marketing and Enrollment at Bethel University 32:45

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Paul McGinnis, Vice President of Enrollment and Marketing at Bethel University, brings a fresh perspective to higher education with his background in business rather than academia. In this conversation, he shares his unique journey into the sector and his thoughtful approach to navigating its complexities. Paul highlights the importance of listening to diverse perspectives and challenging traditional assumptions to foster meaningful change. A key focus of the discussion is Bethel’s bold decision to significantly reduce its tuition sticker price—a move aimed at aligning costs with value and improving accessibility for students. He also underscores the critical role of entrepreneurial leadership, emphasizing agility, decisiveness, and execution in addressing the challenges higher education faces today. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2: Trailer - Higher Ed Leaders: The Entrepreneurial Campus sponsored by Viv Higher Education 0:53

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Welcome to Higher Ed Leaders, the podcast for college and university professionals looking for real tools and real talk to amplify their impact. If you believe that higher ed is unparalleled in its ability to transform individual lives and society as a whole, you've come to the right place. On this show, you'll hear from presidents as well as VPs of enrollment, advancement, strategy, academic affairs, student affairs, finance, and more about their higher ed journeys and what they're doing to lead at their respective institutions. This season, we're focusing specifically on entrepreneurial leadership. We'll explore how to: Pick up the pace: Navigate the complexities of higher education with greater speed and agility. Make decisions with imperfect data: Learn to make informed choices in an environment of uncertainty. Say no to initiatives that don't align: Focus your efforts on the most impactful opportunities for your institution. Join us as we delve into the challenges and opportunities facing higher education leaders today and discover how to lead with innovation, impact, and a focus on the future. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 2, Ep. 1 Redefining Education: An Interview with Catherine Whelburg, President of Athens State University 23:51

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Catherine, president of Athens State University, reflects on her 30-year journey in higher education, moving from faculty roles to administration and eventually the presidency. Her early passion for assessment and its impact on teaching and learning guided her career. After positions at Stevens College and TCU, she joined Athens State as provost before stepping into her current role. Athens State, an upper-division institution for transfer and adult learners, focuses on aligning academic programs with workforce demands, particularly in high-growth regions like Huntsville, Alabama. Catherine navigates challenges such as balancing workforce alignment with a liberal arts foundation and addressing state diversity and inclusion laws. Her leadership centers on a clear strategic plan with measurable goals, prioritizing student success and personalized online learning. She also emphasizes program-specific marketing and connecting donors with impactful initiatives. Catherine advises aspiring leaders to embrace failure as a learning tool, communicate effectively, and stay grounded in their values while remaining open to new ideas. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 1, Ep. 13 Brian Bruess & Kara Kolomitz, Joint President and COO of The College of Saint Benedict and Saint John’s University 51:42

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In this episode, Dr Brian Bruess, the inaugural joint president, and Dr. Kara Kolomitz, the inaugural joint COO of The College of Saint Benedict and Saint John’s University, share insights into devising a unified leadership structure for both institutions. They delve into their high-impact journey in Catholic higher education, emphasizing the significance of liberal arts, the tradition of Benedictine values, and the critical role of strategic planning. About Brian Bruess, Ph.D Dr. Brian J. Bruess, Ph.D., assumed the historic role of president of both the College of Saint Benedict and Saint John's University in 2022, marking a distinguished career in academia. Prior to this groundbreaking appointment, he served as the 8th president of St. Norbert College, where he achieved remarkable milestones, including record enrollments and fostering a diverse student body. With a background spanning 22 years at St. Catherine University, Dr. Bruess excelled as the executive vice president and chief operating officer, earning accolades such as the 2017 Presidents’ Steward Award. He holds degrees from St. Norbert College and Ohio University, specializing in college student personnel and research. Read more on the College of Saint Benedict and Saint John's University website. Linkedin: https://www.linkedin.com/in/brian-bruess-41a39964/ About Kara Kolomitz, Ed.D Dr. Kara Kolomitz is the inaugural Chief Operating Officer of The College of Saint Benedict and Saint John’s University. With over 25 years of experience in Catholic higher education, she previously served as COO at Regis College from 2016 to 2022, overseeing internal operations and strategy for the institution's 3,400 students. Dr. Kolomitz's leadership facilitated enrollment growth and implemented initiatives addressing systemic racism, earning recognition for diversity excellence. She bolstered athletic participation and improved retention rates by implementing innovative student support systems. Dr. Kolomitz holds a Doctorate in Educational Leadership from Johnson & Wales University, a Master’s in Higher Education from Providence College, and a Bachelor’s in Communication Arts and Philosophy from Regis University. Her dedication to mission-driven leadership and commitment to student success make her a valuable addition to the CSB and SJU community. Read more on the College of Saint Benedict and Saint John's University website. Linkedin: https://www.linkedin.com/in/karakolomitz/ This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 1, Ep. 12 Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives, Otterbein Enrollment Management Division, Otterbein University 44:38

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Understanding the student life cycle, increasing diversity and inclusion the importance of curiosity in creating change are some of the topics Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives at Otterbein University, discusses on the Higher Ed Leaders Podcast. Blackburn-Smith shares his wisdom from 12 years in higher education and has a strategic, inclusive and thoughtful approach in higher education, aimed at successful outcomes for all students. He talks about how the focus should be on understanding the entire life cycle of a student, from high school to post-graduation, integrating services, and making strategic partnerships. Blackburn-Smith shares how at Otterbein, through targeted initiatives like meeting all financial needs of Pell-eligible students, they increased diversity and successfully eliminated the success gaps between students of different backgrounds. They also changed focus from discount rates to net revenue, using a methodical approach to convince skeptics of the effectiveness of their strategies by showing successful outcomes. Jefferson Blackburn-Smith Jefferson Blackburn-Smith is the esteemed Executive Vice President for Strategic Initiatives within the Enrollment Management Division at Otterbein University. With a tenure since 2012, he brings a wealth of experience from his prior 17-year leadership at The Ohio State University, where he spearheaded transformative recruitment and strategic planning endeavors. At Otterbein, Jefferson's visionary leadership is marked by a steadfast commitment to expanding access and affordability for underserved students. His innovative approaches have led to remarkable outcomes, including a 140% surge in enrollment of students of color and the elimination of retention achievement gaps. Notably, under his guidance, Otterbein welcomed its most diverse cohorts in seven consecutive years. Jefferson's advocacy extends beyond enrollment, as he champions Integrated Enrollment Management, fostering collaboration between Academic Affairs, Student Affairs, and Enrollment Management to enhance student success. His efforts have significantly boosted retention and graduation rates. An alumnus of The Ohio State University, Jefferson's diverse background includes teaching, managerial roles, and prolific authorship. He is a sought-after voice in the media, contributing insights on access, affordability, and enrollment management. Read more on the Otterbein University website: https://www.otterbein.edu/profiles/jefferson-blackburn-smith/ This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 1, Ep. 11 Dr Walter Wendler, President, West Texas A&M University 42:45

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Dr Walter Wendler, President of West Texas A&M University, discusses his work in academia and his role at West Texas A&M. He covers the importance of meeting students where they are and appreciating their value systems, representing minorities equitably in the university, putting the Texas Panhandle first, technology, mental health and community connections. Walter shares his journey from New York up to becoming a university president in Texas. He speaks of being an architect by profession, highlighting that there is no correct path to university presidency. He discusses his intentional focus on non-traditional students and regional emphasis as a core component of their institutional strategy. Walter emphasizes the importance of personal interactions on campus and his concerns about the erosion of such face-to-face interactions. He outlines a remarkable initiative where high school principals can recommend up to five students who they believe would be successful at the university, saying it enhances enrollment and fundraising. Walter goes on to highlight the worrying trend of declining student populations and encourages university administrators to get out of their offices and meet with interested people. The ultimate goal, he concludes, is to create a citizenry that contributes to a free society. Dr Walter Wendler Dr. Walter V. Wendler, a distinguished academic leader, has made significant contributions to higher education throughout his career. Originating from New York, Dr Wendler's educational journey began with an associate degree from the State University of New York at Farmingdale, followed by a bachelor’s degree in environmental design from Texas A&M University. He pursued further studies, earning a master’s degree in architecture from the University of California, Berkeley, and a Ph.D. from the University of Texas at Austin. Dr Wendler held various administrative and faculty roles at Texas A&M University before serving as chancellor of Southern Illinois University (SIU) Carbondale, where he notably increased research productivity by 65 percent. Following his chancellorship, Wendler returned to teaching architecture and retired as director of the School of Architecture at SIU in 2015. Currently, he serves as the esteemed President of West Texas A&M University, continuing his legacy of transformative leadership in academia. He and his wife Mary are proud parents of two sons and grandparents to six grandchildren. Wendler's strategic vision and commitment to academic excellence have left a lasting impact on the institutions he has served. Read more on West Texas A&M website: https://www.wtamu.edu/about/administration/admin-bios/wendler-bio.html WT125: From West Texas to the World: This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 1, Ep. 10 Danielle O'Neil, Chief Marketing Officer, University of New Hampshire 35:06

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In this episode, Suzan interviews Danielle O'Neil, the CMO at the University of New Hampshire. O’Neill shares her journey in higher education and the challenges she has faced in her role. She highlights the importance of internal communication in the higher ed industry and the need for a centralized marketing and communications team. O’Neill also discusses the pace of decision-making and the challenges of bringing together various stakeholders in a methodical manner. She emphasizes the need for differentiation in higher ed institutions and talks about UNH's efforts to define its unique positioning. O’Neill mentions the importance of authenticity, transparency, and storytelling in reaching Gen Z audiences. She also introduces the use of influencers, particularly on TikTok, to connect with this demographic. Finally, O’Neill shares her insights on working with faculty and the importance of listening, understanding, and organizing the vast amount of information and details that come with higher ed institutions. Danielle O’Neill Danielle O'Neill is a seasoned business leader with over two decades of expertise spanning general business, corporate strategy, marketing, branding, product development, and communications. Since May 2022, she has served as the Chief Marketing Officer at the University of New Hampshire, her first foray into higher education. In this role, O’Neill leverages her extensive experience to drive innovative marketing strategies that enhance the university's brand and engage stakeholders effectively. With a track record of success in both brand-side and agency-side roles, O’Neill excels in identifying and nurturing the unique essence of brands, rallying teams, and achieving measurable results. Her leadership is characterized by transparency, authenticity, and a collaborative approach that inspires multidisciplinary teams to pursue shared visions. Passionate about making a positive impact, O’Neill is dedicated to aligning her talents with organizations committed to advancing the greater good. University of New Hampshire: https://www.unh.edu/leadership/ LinkedIn: https://www.linkedin.com/in/danielle-oneil2734/ This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 1, Ep. 9 Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock 44:19

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Suzan and Audra speak with Carrie Phillips, Chief Communications and Marketing Officer from the University of Arkansas at Little Rock. Phillips shares her journey from a career in television to higher education, driven by a desire to do 'work that matters'. As she discusses her role in the institution, she highlights the importance of people, programs, and place. Phillips talks about how the university meets the needs of a diverse student body, which includes traditional, adult learners, and online students. She emphasizes a keen focus on providing support to students, including on-site social workers. Furthermore, Phillips discusses the critical roles that strategic planning, branding, mental health awareness, artificial intelligence, and change management play within the university's success, and how each individual within the institution contributes towards this. The episode provides valuable insights into the continuous evolution required in higher education for institutions to navigate the current challenges they face. Carrie Phillips Ed.D. Carrie Phillips Ed.D. is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with previous roles including Director of University Marketing and Communication at Arkansas Tech University and associate producer at WXII 12 News. She holds a Doctor of Education in Higher Education from Texas Tech University, along with a Master of Arts in Multimedia Journalism and Bachelor of Arts in Journalism from Arkansas Tech University. Notable accolades include winning the highest in-house design team award from UCDA and a grand gold from CASE, with recognition as a CASE District IV Rising Star. Phillips is active in professional associations, holding the P-CM credential through the American Marketing Association and serving as Chair-elect for her CASE district. Outside of work, she volunteers with HighEdWeb, shares insights on marketing and leadership through her website, and enjoys traveling with her puppy, Eleanor Belle. LinkedIn: https://www.linkedin.com/in/carriehphillips/ Website: https://andcarrieon.com/ University of Arkansas at Little Rock This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/…

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SEASON 1, Ep. 8 Dr. Mary Beth Williams, Vice President Of Student Affairs, Millersville University 37:56

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