Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Building a brand from the ground up with Oyster HR's Kevan Lee
Manage episode 353913821 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary:
This week on How To Win: Kevan Lee, Senior VP of Marketing at Oyster HR, a management platform for globally distributed teams. Before joining Oyster, Kevan spent six years as VP of Marketing at Buffer, a social media management platform that helps brands and businesses engage with their online audience. Kevan is an expert in brand strategy, marketing leadership, and category creation and shares his expertise through regular appearances at events and on podcasts.
In this episode, Kevan walks us through some key marketing strategies from across his career. We discuss differentiating your brand story, the benefits of handling PR in-house, and why the category you choose matters. I weigh in on the power of organic social, investing in original research, and why you should strive to be a category of one.
Key Points:
- What marketing strategies worked at Buffer? (01:32)
- Advice for building a brand from scratch (04:08)
- Kevan talks brand story structure (05:25)
- I weigh in on the issue of sameness across brand stories (07:40)
- Kevan emphasizes the importance of 'the why' with a quote from Simon Sinek (08:32)
- Kevan lays out the important pieces of the Buffer marketing engine (11:36)
- Kevan reflects on Buffer's success with in-house PR (12:02)
- I weigh the benefits of PR investment with a quote from Axia Public Relations' Jason Mudd (13:37)
- How is Oyster's marketing machine set up? (14:54)
- I explore a successful organic social case study from creative agency Rise at Seven (17:06)
- Kevan talks about Google and LinkedIn paid social (19:11)
- How has timing impacted Kevan's career? (20:13)
- Kevan discusses the creation of the Global Employment category (21:51)
- I discuss the idea of being a category of one with a quote from Peter Thiel, founder of Paypal and Palantir (23:44)
- What bets haven't paid off at Oyster? (26:02)
- Wrap-up (30:31)
Mentioned:
Donald Miller's StoryBrand Framework
My Links:
88 episoade
Distribuie
Manage episode 353913821 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary:
This week on How To Win: Kevan Lee, Senior VP of Marketing at Oyster HR, a management platform for globally distributed teams. Before joining Oyster, Kevan spent six years as VP of Marketing at Buffer, a social media management platform that helps brands and businesses engage with their online audience. Kevan is an expert in brand strategy, marketing leadership, and category creation and shares his expertise through regular appearances at events and on podcasts.
In this episode, Kevan walks us through some key marketing strategies from across his career. We discuss differentiating your brand story, the benefits of handling PR in-house, and why the category you choose matters. I weigh in on the power of organic social, investing in original research, and why you should strive to be a category of one.
Key Points:
- What marketing strategies worked at Buffer? (01:32)
- Advice for building a brand from scratch (04:08)
- Kevan talks brand story structure (05:25)
- I weigh in on the issue of sameness across brand stories (07:40)
- Kevan emphasizes the importance of 'the why' with a quote from Simon Sinek (08:32)
- Kevan lays out the important pieces of the Buffer marketing engine (11:36)
- Kevan reflects on Buffer's success with in-house PR (12:02)
- I weigh the benefits of PR investment with a quote from Axia Public Relations' Jason Mudd (13:37)
- How is Oyster's marketing machine set up? (14:54)
- I explore a successful organic social case study from creative agency Rise at Seven (17:06)
- Kevan talks about Google and LinkedIn paid social (19:11)
- How has timing impacted Kevan's career? (20:13)
- Kevan discusses the creation of the Global Employment category (21:51)
- I discuss the idea of being a category of one with a quote from Peter Thiel, founder of Paypal and Palantir (23:44)
- What bets haven't paid off at Oyster? (26:02)
- Wrap-up (30:31)
Mentioned:
Donald Miller's StoryBrand Framework
My Links:
88 episoade
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Similar cu How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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continue reading
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