Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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Creating a high-quality customer experience with vFairs' Muhammad Younas
Manage episode 354714193 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary:
This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2016, vFairs experienced accelerated growth during the pandemic and ballooned to over 250 employees with offices located around the world.
In this episode, Muhammad breaks down some of the strategies that have helped vFairs win. We discuss hiring for hyper-growth, the power of word of mouth, and why delivering high-quality customer support is essential. I weigh in on hiring for talent and training for skill, why providing an exceptional customer experience is good for business, and the importance of conducting regular customer interviews.
Key Points:
- What is the virtual events space like post-pandemic? (01:12)
- Muhammad explains why he decided to bootstrap vFairs (02:13)
- Muhammad discusses hiring aggressively during a period of hyper-growth (03:37)
- I weigh in on the adage 'hire for talent, train for skill' (04:27)
- Muhammad talks about vFairs word-of-mouth inbound strategy (05:15)
- Muhammad stresses the importance of high-quality customer service and support in a self-service product (08:30)
- I discuss the role of customer support in SaaS retention and adoption with a quote from ISG's John Boccuzzi Jr. (09:53)
- Muhammad breaks down vFairs plans to expand their outbound sales (11:47)
- How do referral incentives work at vFairs? (13:18)
- I break down some word-of-mouth strategies with a quote from Animalz's Devin Bramhall (14:16)
- How does vFairs use its deep product offering to help its customers? (15:50)
- I weigh in on the importance of talking to your customers with a quote from author Justin Wilcox (19:08)
- Muhammad talks about vFairs differentiation (21:21)
- Why is customer retention so important to vFairs? (23:29)
- Wrap-up (26:04)
Mentioned:
How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable
My Links:
88 episoade
Distribuie
Manage episode 354714193 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary:
This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2016, vFairs experienced accelerated growth during the pandemic and ballooned to over 250 employees with offices located around the world.
In this episode, Muhammad breaks down some of the strategies that have helped vFairs win. We discuss hiring for hyper-growth, the power of word of mouth, and why delivering high-quality customer support is essential. I weigh in on hiring for talent and training for skill, why providing an exceptional customer experience is good for business, and the importance of conducting regular customer interviews.
Key Points:
- What is the virtual events space like post-pandemic? (01:12)
- Muhammad explains why he decided to bootstrap vFairs (02:13)
- Muhammad discusses hiring aggressively during a period of hyper-growth (03:37)
- I weigh in on the adage 'hire for talent, train for skill' (04:27)
- Muhammad talks about vFairs word-of-mouth inbound strategy (05:15)
- Muhammad stresses the importance of high-quality customer service and support in a self-service product (08:30)
- I discuss the role of customer support in SaaS retention and adoption with a quote from ISG's John Boccuzzi Jr. (09:53)
- Muhammad breaks down vFairs plans to expand their outbound sales (11:47)
- How do referral incentives work at vFairs? (13:18)
- I break down some word-of-mouth strategies with a quote from Animalz's Devin Bramhall (14:16)
- How does vFairs use its deep product offering to help its customers? (15:50)
- I weigh in on the importance of talking to your customers with a quote from author Justin Wilcox (19:08)
- Muhammad talks about vFairs differentiation (21:21)
- Why is customer retention so important to vFairs? (23:29)
- Wrap-up (26:04)
Mentioned:
How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable
My Links:
88 episoade
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Similar cu How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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continue reading
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