Fostering a learning mindset in your company culture with Quantive's Casey Carey

How to Win podcast with Peep Laja

Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

1+ y ago 32:53

MP3•Pagina episodului

Summary:
This week on How To Win: Casey Carey, CMO at Quantive and expert in B2B, e-commerce, and growth marketing. From heading up scaled marketing departments at giants like Google to helping build teams from the ground up at scrappy startups, Casey's expansive career has given him a wealth of knowledge and experience to draw on as a marketing executive.

In this episode, Casey shares some of that knowledge with us as we discuss creating a culture that prioritizes learning from failure, the importance of timing, and why he believes brand investment is more important now than ever. I weigh in on hiring for cognitive ability, cultivating a learning mindset, and getting inside a buyer's consideration set.

Key Points:

Why do some companies win and others don't? (01:22)
How does Casey recruit the best talent? (02:59)
I talk about Google's people analytics with a quote from the former Senior Vice President of People Operations at Google, Laszlo Bock (04:59)
How does Casey facilitate a highly collaborative, cross-functional culture? (06:48)
I explore creating a learning mindset with a quote from Diaspora Ventures' Marvin Lao (09:58)
Casey discusses how he cultivates a learning mindset in his teams (12:55)
How do you balance the acceptance of failure with the need for quality? (15:24)
I weigh in on the "fail fast, fail often" mindset with a quote from Photobox's Jody Ford (16:00)
What does Casey attribute Quantive's success to? (18:32)
I discuss the importance of timing and luck with a quote from Drift's David Cancel (22:48)
Casey stresses the importance of finding your niche (25:40)
Why does Carey think that, in B2B, branding is more important than ever? (27:10)
I reflect on how to get inside a buyer's consideration set with a quote from author Byron Sharp (29:09)
How do you win the brand preference war? (30:37)
Wrap-up (31:28)

Mentioned:

Geoffrey Moore Website

Category creation and product-led differentiation with Drift's David Cancel

My Links:

88 episoade

#Entrepreneur #Business #Marketing #Peep Laja #SaaS #Agency #Entrepreneurship #B2B #Competitive