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170. The Perfect Storm: Tracy Matthews Interviews Alessia Citro on How COVID, Wine, and a Stranger on a Plane Changed Everything
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In this unique episode, host Alessia Citro is interviewed by Tracy Matthews, a 7-figure business mentor and bestselling author of The Desired Brand Effect.
Alessia shares her journey from corporate tech to entrepreneurship, including her struggles with identity, alcohol-use disorder, and finding alignment. She discusses her book Higher Self Habits and provides valuable insights on habit formation, overcoming limiting beliefs, and designing behaviors that stick.
If you enjoyed today’s show, please leave a five-star review and share it with a friend or two!
I’d love to connect with you! DM me on the ‘gram at @alessiacitro__
TIMESTAMPS:
[00:01:36] Tracy introduces Alessia and begins the interview
[00:02:17] Alessia shares her story of working at Google during COVID and identity crisis
[00:03:46] Building a 7-figure wine business and struggles with alcohol
[00:05:29] Series of synchronistic events in Maui leading to quitting Google
[00:08:05] Discovery of habits and creating a framework for women
[00:15:47] The Higher Self Habits Method™ five-step framework: Awareness, Alignment, Audit, Activate, and Ascension
[00:19:03] Discussion on negative self-talk and naming the inner critic
[00:21:16] Understanding the brain's evolution and why we have limiting beliefs
00:39:05] The ACTS framework for habit design: Ambition, Capability, Trigger, Satisfaction
[00:45:02] Information about finding the book and audiobook creation process
RESOURCES MENTIONED:
Connect with Tracy at @tracymatthewsny and @flourish_thrive and listen to her podcast, Thrive By Design, where this episode originally aired as episode 499.
Get Alessia’s book, Higher Self Habits
Now available on Audible! Get a free 30-day trial!
KEYWORDS: Habits, Personal development, Corporate dropout, Identity transformation, Entrepreneurship, Limiting beliefs, Brain science, Behavior design, Habit formation, Inner critic, Manifestation, Self-belief, Business automation, Personal growth, Mindset shifts, Fear management, Goal setting, Authentic success, Life transformation, Women in business
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