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Why I Stopped Measuring Podcast Success Based on Downloads

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Content provided by Courtney Elmer | PodLaunch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success.

The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values.

If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's make your business bingeworthy.

0:00 - Using Your Podcast as a Powerful Tool for Business Growth

2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads

4:50 - Why Measuring Your Success by Downloads Alone Is Misleading

7:47 - Setting Activity-Based Goals that Drive Podcast Growth

12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews


Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

Liked this episode? Share it and tag @thecourtneyelmer!

Love this show? Say thanks by leaving a review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).

Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

  continue reading

305 episoade

Artwork
iconDistribuie
 
Manage episode 429313202 series 2633070
Content provided by Courtney Elmer | PodLaunch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success.

The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values.

If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's make your business bingeworthy.

0:00 - Using Your Podcast as a Powerful Tool for Business Growth

2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads

4:50 - Why Measuring Your Success by Downloads Alone Is Misleading

7:47 - Setting Activity-Based Goals that Drive Podcast Growth

12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews


Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

Liked this episode? Share it and tag @thecourtneyelmer!

Love this show? Say thanks by leaving a review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).

Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

  continue reading

305 episoade

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