SEO Secrets for Law Firms - Doug Bradley

It's Marketing's Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing.
Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert.
The conversation delves into the common misconceptions new law firms have about website marketing, the importance of a multi-faceted marketing approach, and the evolving nature of SEO, especially with Google's recent algorithm updates.
Doug emphasizes the need for helpful, authoritative content and the benefits of timely, relevant articles. He also discusses the growing importance of other search engines like Bing and the impact of AI tools on SEO.
This episode is a must-listen for anyone looking to understand the intricacies of legal marketing and the importance of a well-rounded SEO strategy.
Key Takeaways
- Vet your SEO vendor carefully and ensure they have proven experience and capabilities.
- Focus on creating helpful, authoritative content to build trust and improve search rankings.
- Diversify your marketing efforts beyond just website SEO to include other channels like social media and paid advertising.
https://www.everestlegalmarketing.com/

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Capitole

1. How Doug Got Started with Marketing for Lawyers (00:00:00)

2. Transition to Lawyers.com and Focus on Law Firm Marketing (00:04:41)

3. Introduction to Everest Legal Marketing (00:08:32)

4. Importance of SEO and Strong Online Presence for Law Firms (00:10:47)

5. Common Mistakes New Law Firms Make with Website Marketing (00:13:44)

6. The Role of Legal Content and Google's Helpful Content Update (00:17:41)

7. Why SEO Takes Time to Be Effective (00:22:47)

8. Leveraging Timely and Relevant Content for SEO (00:29:32)

9. Importance of Quick Website Updates and Client Relationships (00:35:12)

10. Specialization in SEO for Different Niches (00:39:30)

11. Impact of AI Tools and Changing Search Engine Market Share (00:43:16)

12. Future of SEO and Niche Expertise (00:47:03)

13. Final Takeaways and Advice for Business Owners (00:49:11)