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Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify

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Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.

In this episode, we discuss:

  • Transitioning from omnichannel to connected commerce
  • Enhancing customer experience with data integration
  • The importance of agile and scalable tech stack

Dive in:

[05:46] 54% browse online, maximize impact with both.

[07:07] Technology affects physical retail experience, now crucial.

[13:29] Key elements: tech stack, informed decisions, leveraging partners.

[16:50] Partners play critical roles in business success.

[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker.

[23:16] Insider Tips from Ben!

Find the notes here: https://keepopt.com/205

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 episoade

Artwork
iconDistribuie
 
Manage episode 419521689 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.

In this episode, we discuss:

  • Transitioning from omnichannel to connected commerce
  • Enhancing customer experience with data integration
  • The importance of agile and scalable tech stack

Dive in:

[05:46] 54% browse online, maximize impact with both.

[07:07] Technology affects physical retail experience, now crucial.

[13:29] Key elements: tech stack, informed decisions, leveraging partners.

[16:50] Partners play critical roles in business success.

[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker.

[23:16] Insider Tips from Ben!

Find the notes here: https://keepopt.com/205

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 episoade

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