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#257 SHORT: KI im Marketing

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Manage episode 407680338 series 2711759
Content provided by HubSpot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HubSpot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Das Thema Künstliche Intelligenz polarisiert. Spätestens seit ChatGPT ist KI im Marketingkontext Teil des Alltags von Marketingfachleuten geworden. Doch wie sieht KI im Marketing konkret aus? Warum lohnt sich der Einsatz und wie wird KI heute schon zielgerichtet eingesetzt?

Themen:

  • [00:48] Was ist KI im Marketing?
  • [02:22] Machine Learning
  • [02:59] Deep Learning
  • [03:21] NLP - Natural Language Processing
  • [03:54] Chancen und Vorteile von KI im Marketing
  • [05:52] Fazit

Feedback? Gerne an podcast-dach@hubspot.com

Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

  continue reading

277 episoade

Artwork
iconDistribuie
 
Manage episode 407680338 series 2711759
Content provided by HubSpot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HubSpot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Das Thema Künstliche Intelligenz polarisiert. Spätestens seit ChatGPT ist KI im Marketingkontext Teil des Alltags von Marketingfachleuten geworden. Doch wie sieht KI im Marketing konkret aus? Warum lohnt sich der Einsatz und wie wird KI heute schon zielgerichtet eingesetzt?

Themen:

  • [00:48] Was ist KI im Marketing?
  • [02:22] Machine Learning
  • [02:59] Deep Learning
  • [03:21] NLP - Natural Language Processing
  • [03:54] Chancen und Vorteile von KI im Marketing
  • [05:52] Fazit

Feedback? Gerne an podcast-dach@hubspot.com

Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

  continue reading

277 episoade

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