Lobster Brain is all about how lobsters rewire their brains, and how you can too. Lisa Morton and Danny Donachie delve into conversations with highly successful people from sport, business and culture, to get insight into how their minds work. Hear how each guest's brain is wired and has rewired with the challenges they’ve overcome; the successes they've experienced, and what advice can they offer. Why Lobster Brain? Lobsters fight to find out who’s going to be top lobster. Every time a lobster wins or loses a fight, their brain chemistry changes. It's called neuroplasticity – our brain’s ability to change itself throughout our lives. If you can rewire your brain - when you lose one fight, it doesn’t have to be that way forever. With the right support, you can still become top lobster, even if you’ve had more knocks than other people. —------------------ Lisa Morton, started PR company Roland Dransfield in 1996, one month after the fateful IRA bomb that tore apart the city centre. From that point, the business, and its team members, have been involved in helping to support the creation of Modern Manchester – across regeneration, business, charity, leisure and hospitality, sport and culture. Danny Donachie is a Tavistock trained Performance Coach and Founder of Embodyism. He has worked with World Cup winners, World Champion boxers, Grand Slam winners and many leading entrepreneurs. His unique approach unites East and West, facilitating both collective and individual change.