Deep Dive Chat on City Connect Uniforms w/ TB Rays VP Creative & Brand Warren Hypes | Locked On Rays

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The Tampa Bay Rays unveiled their City Connect uniforms this month and they have been a resounding success not only with Rays fans but across MLB fandom as well. There was a story to be told about Tampa Bay and in order to dive deep about the process, Warren Hypes, Vice President of Creative & Brand for the Tampa Bay Rays joins the show. Who was involved in the brainstorming sessions? Why is having a centralized content-creation department within the Rays so important? What part of the fan input influenced the City Connect project? For all this information and many more answers, this is a can’t miss episode for Rays fans!

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