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How to AB Test Your Copy | Olivia Ross

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Manage episode 244447782 series 2510030
Content provided by WebmasterRadio.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy.
However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue!
Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey.
How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in.
  continue reading

167 episoade

Artwork
iconDistribuie
 
Manage episode 244447782 series 2510030
Content provided by WebmasterRadio.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy.
However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue!
Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey.
How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in.
  continue reading

167 episoade

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