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How protests shattered Brazil's glossy branding campaign

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Manage episode 455822243 series 2849959
Content provided by LSE Film and Audio Team, London School of Economics, and Political Science. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LSE Film and Audio Team, London School of Economics, and Political Science or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Contributor(s): | Governments worldwide invest heavily to project a positive image on the global stage, spending billions to host events like the #WorldCup or #Olympics in hopes of building prestige and soft power. What happens when the unity and success they aim to showcase clash with the real struggles of their people? What happens when citizens flood the streets to challenge this glossy narrative and offer a different vision of national identity? #Brazil’s protests before the 2014 FIFA World Cup and 2016 Rio Olympics may provide clues to these questions. Dr César Jiménez-Martínez is Assistant Professor in the Department of Media and Communications at LSE: https://www.lse.ac.uk/media-and-communications/people/academic-staff/cesar-jimenez-martinez #Football #Brasil
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191 episoade

Artwork
iconDistribuie
 
Manage episode 455822243 series 2849959
Content provided by LSE Film and Audio Team, London School of Economics, and Political Science. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LSE Film and Audio Team, London School of Economics, and Political Science or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Contributor(s): | Governments worldwide invest heavily to project a positive image on the global stage, spending billions to host events like the #WorldCup or #Olympics in hopes of building prestige and soft power. What happens when the unity and success they aim to showcase clash with the real struggles of their people? What happens when citizens flood the streets to challenge this glossy narrative and offer a different vision of national identity? #Brazil’s protests before the 2014 FIFA World Cup and 2016 Rio Olympics may provide clues to these questions. Dr César Jiménez-Martínez is Assistant Professor in the Department of Media and Communications at LSE: https://www.lse.ac.uk/media-and-communications/people/academic-staff/cesar-jimenez-martinez #Football #Brasil
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191 episoade

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