Marketing Freaks podcast

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Marketing Freaks

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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

174 episoade

Marketing Freaks

updated acum 2 zile

Distribuie

Pagina seriei•Feed

174 episoade

#Entrepreneur #Business #Marketing #Overdrive Digital #Advertising #PPC #Paid Media #Social Media #Paid Social #Digital Marketing #Growth Marketing #Ecommerce

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Marketing Freaks

1
#EP174 - The CMO Series Pt1, What is The Role Of A CMO? 18:13

acum 2 zile18:13

18:13

Send us a text Welcome to our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more. In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should be. Enjoy!…

Marketing Freaks

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#EP173 - How to Make Your Creative Stand Out from the Competition 31:57

acum 7 zile31:57

31:57

Send us a text In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how performance skills translate into effective storytelling and audience engagement. They also tackle the challenges brands face in adopting bold creative strategies and provide practical advice for overcoming internal resistance. Joshua explores the role of experimentation in performance marketing, the importance of aligning sales and marketing for better lead quality, and how brands can stay ahead by adapting to platform changes and AI advancements. Key Takeaways: Understand how experimentation drives unexpected growth in performance marketing. Gain insight into aligning sales and marketing for better lead quality. Discover how to overcome brand hesitation and push for creative, engaging content. Gain insight into using simple tools like smartphones and in-app editors to create high-quality video content. Learn how to generate compelling content ideas by drawing inspiration from trending media and proven successful strategies. Discover how to build a business case for bold creative ideas by leveraging internal champions and industry examples.…

Marketing Freaks

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#EP172 The Number One Secret That Will Transform Your Marketing 23:13

acum 14 zile23:13

23:13

Send us a text Welcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance marketing, PPC and paid social is awash with magic hacks and tricks. But do they really work and can they help your efforts? Key takeaways: Silver bullets don't always exist, and chasing them can distract you from what really matters Consistency is really key and one of the biggest secrets. Find what works and repeat! Don't forget to test - having an experimentation mindset is really valuable for hunting down the opportunities that work Enjoy and subscribe for future episodes!…

Marketing Freaks

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#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens 36:58

acum 21 zile36:58

36:58

Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve decision-making, and implementing automation to streamline processes. Key Takeaways: Learn how to improve communication, collaboration, and shared accountability for pipeline success. Discover how to keep prospects engaged and moving through the funnel with targeted content and automation. Understand how these elements work together to fuel demand generation and long-term growth. Gain insight into how different lead sources impact conversion rates and how to align expectations with reality. Explore ways to use data and automation to prioritise high-value leads and improve efficiency.…

Marketing Freaks

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#EP170 - How To Be a Great Manager, with Paddy Moogan 32:19

acum 28 zile32:19

32:19

Send us a text Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Stepping into a management role can be both exciting and daunting, yet many new managers receive little to no training when taking on this new responsibility. From developing self-awareness to balancing people leadership with commercial success, Paddy shares insights from his career, including lessons learnt from his own transition into management. Key takeaways: Learn what the most underrated yet powerful skills in management. Discover how to develop self-awareness and use it to shape your leadership approach. Gain insight into balancing people management with commercial responsibility. Learn why most new managers don’t receive formal training, and what you can do to bridge the gap. Discover how to handle difficult conversations with confidence and clarity. Discover how to scale your influence and set your team up for long-term success. Whether you're new to leading a team or looking to refine your leadership approach, this conversation is packed with valuable advice to help you navigate the challenges of management.…

Marketing Freaks

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#EP169 - The Agency vs Platform Rep Debate, Who Should You Listen To?? 8:14

acum 18 weeks8:14

8:14

Send us a text Welcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take on board. Enjoy and please subscribe for more!…

Marketing Freaks

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#EP168 - AI Influencers, Don't Believe Everything You See On The Internet! 6:05

acum 18 weeks6:05

6:05

Send us a text In this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?…

Marketing Freaks

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#EP167 - Turning Nova Twins into a Brit Award Nominated Artist, with Marshall Records 35:47

acum 19 weeks35:47

35:47

Send us a text Welcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discover how the Marshall brand evolved from Amps to Albums. Marketers and music enthusiasts alike will gain valuable takeaways from this conversation on building brands and nurturing talent. Key Takeaways: Learn how Marshall has expanded beyond its iconic amplifiers to launch a record label. Gain insight into the financial realities of supporting emerging artists, particularly the long-term investment required for successful touring and fan base growth. Understand how digital platforms have democratised the music industry, allowing artists to distribute music independently, bypassing traditional gatekeepers. Explore the success story of Nova Twins, a band that signed with Marshall Records, leading to critically acclaimed success and major award nominations. Discover the value of staying true to your creative vision and product, with advice on marketing both music and other creative ventures.…

Marketing Freaks

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#EP166 - The Scale Up Season: How to Create Brand Video That Sells, with Erica Grubman, Mojo Supermarket 33:17

acum 20 weeks33:17

33:17

Send us a text Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing. We explore the complex KPI's for brand awareness campaigns, the "halo effect" of large scale activations and how budgets can be optimised for maximum impact. Key Takeaways: Learn how to navigate complex KPIs for brand awareness campaigns and understand how to measure their impact beyond just digital metrics. Understand the "halo effect" and how large-scale campaigns (like out-of-home or print) can increase brand recognition and lower acquisition costs in performance channels. Gain insight into video production optimisation, with tips on managing budgets and exploring creative alternatives to traditional high-cost approaches. Discover the evolving role of agencies in the marketing world, including how they help clients balance media spend with production costs for more effective campaigns. Explore how AI and technological advancements are reshaping the production landscape, streamlining processes, and allowing teams to focus on storytelling and strategic decisions.…

Marketing Freaks

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#EP165 - The Scale Up Season: Ecommerce Strategies to Scale with Marianna Satanas, Hanro USA 32:01

acum 21 weeks32:01

32:01

Send us a text In episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it. Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. mass-market brands. Marianna also dives into the differences between scaling and growth, taking calculated risks, and the power of data-driven decisions. Whether you're navigating the complexities of luxury retail or looking to refine your marketing approach, this episode is packed with valuable takeaways to help you scale smartly and sustainably. Gain insight into how to scale a luxury e-commerce business. Understand the difference between scaling and growth. Discover the importance of balancing ambition with achievable growth targets. Explore strategies for balancing customer retention with new acquisition Understand how to leverage technology to adapt and react quickly to market changes.…

Marketing Freaks

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#EP164 - The Scale Up Season: B2B Marketing Strategies, Richard George - London Stock Exchange Group 32:38

acum 22 weeks32:38

32:38

Send us a text Welcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season. In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector. He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products, Richard provides practical advice for marketers in highly regulated industries. Learn how to align marketing objectives with business goals, focusing on revenue, brand, and customer experience as key performance indicators in B2B marketing. Discover practical strategies for creating strong cross-team alignment and ensuring leadership clarity, including fostering accountability and consistent communication. Gain insight into the challenges of tracking and attribution in B2B marketing, and how customer data platforms (CDPs) and CRM integration can help overcome these obstacles. Explore the importance of balancing brand awareness with direct response efforts, especially in industries where the line between brand and performance marketing is often blurred. Understand how to simplify complex product offerings and navigate regulatory constraints, with examples of innovative marketing tactics like VR experiences used at LSEG. To learn more about scaling your B2B business, download our free B2B business outcomes guide here: https://bit.ly/3XWhWie…

Marketing Freaks

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#EP163 - The Scale Up Season: B2B Marketing Doesn't Have to be Dull with Natasha Crowe - Kraken / Octopus Energy 34:41

acum 23 weeks34:41

34:41

Send us a text Welcome to episode 163 and the next instalment of The Scale Up Season. In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry. In the episode, Natasha Crowe provides insight into Kraken's approach to creative strategy, especially within the context of B2B marketing, how Kraken is navigating current economic challenges, optimising its marketing efforts, and staying ahead in an ever changing market. From balancing brand building with direct performance tactics to leveraging technology for marketing success, Natasha provides actionable insights that any B2B marketer can apply to their own strategies. Key learnings include: Learn how to strike the perfect balance between brand-building and direct performance marketing to drive sustainable growth. Understand the power of personalisation to create content that connects with high value prospects. Discover the power of Account-Based Marketing and how it fits into a comprehensive B2B strategy. Gain insight into prioritising the right marketing channels during economic uncertainty to maximise ROI. Learn ways to simplify complex tech solutions for your audience, making it easier to communicate value. Find out how to align marketing efforts with customer needs by reacting swiftly to market conditions and consumer behaviors.…

Marketing Freaks

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#EP162 - The Scale Up Season: Building A Growth Mindset With Yasmine Khan - Business Psychologist 30:14

acum 24 weeks30:14

30:14

Send us a text Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies. Yasmine shares insight into the overlooked human and psychological aspects of scaling a business and how mindset is a key driver of growth alongside tactics and strategies. Key learnings from this episode: Fear is the biggest barrier in professional and personal growth. Understand how to recognise and confront these fears to move forward. Discover how adopting a growth mindset can be the key to unlocking business success and overcoming fear of failure. Gain insight into the power of self-awareness and self-regulation for founders and leaders, particularly in recognising stress and burnout during high-pressure growth phases. Learn how aligning leadership teams and fostering collaboration can prevent conflict and stress, creating a cohesive environment that drives sustainable growth. Discover how micro feedback and real-time coaching play a crucial role in reinforcing employees' significance and driving continuous learning, without relying solely on formal training sessions. Gain insight into how confronting common fears can propel both personal and business growth.…

Marketing Freaks

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#EP161 - The Scale Up Season: What is Brand? With Arafa Heneghan - AO 33:15

acum 25 weeks33:15

33:15

Send us a text Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season. In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance between brand building and performance marketing, Arafa shares insights into the tactics that senior marketers need to stay ahead. Discover how AO stays relevant with even the most functional products and learn why simplicity in messaging and internal brand alignment are critical for scaling success. If you're a senior marketer looking for actionable strategies to elevate your brand, this is a must-listen! Key Takeaways: Gain insight into how AO uses a unified brand strategy across every customer touchpoint to build a consistent and memorable experience. Understand the distinction between brand building and performance marketing and how both are essential for driving long-term business success. Learn how to leverage simple, clear messaging to communicate the value of functional products without overwhelming customers with technical details. Discover how to measure success. Understand how to put the customers needs first to make even functional products seem more appealing. The value in understanding the "so what"?…

Marketing Freaks

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#EP160 - The Scale Up Season: Paid Social Growth Hacks with Abi Bellion-Carey - Overdrive Digital 19:32

acum 26 weeks19:32