Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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#2 Customer Experience, ie. CX
Manage episode 210298396 series 2119424
Content provided by Marketing Heretics Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Heretics Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-critical discipline? We connected with Faris Yakob and Tom Peters - among many others - to help us shed some light on CX, and whether or not it’s something agencies have any business selling. Links we mention in the episode: The Holla Agency: http://www.thehollaagency.com.au/ Forbes article on Customer Experience: https://www.forbes.com/sites/davidcooperstein/2015/08/11/brand-versus-customer-experience/#278f4372107f Quote from Malcom Auld: https://themalcolmauldblog.com/2016/03/28/more-than-ever-before-customers-want-to-be-sold-too/ Faris Yakob on Brand Experience: https://www.warc.com/newsandopinion/opinion/what_is_brand_experience/2604 You can now also subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/id1356487204 If you want to get in contact with us, best way is on twitter: Aaron: twitter.com/aaron87 Søren: twitter.com/sorenravn86
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5 episoade
Distribuie
Manage episode 210298396 series 2119424
Content provided by Marketing Heretics Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Heretics Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-critical discipline? We connected with Faris Yakob and Tom Peters - among many others - to help us shed some light on CX, and whether or not it’s something agencies have any business selling. Links we mention in the episode: The Holla Agency: http://www.thehollaagency.com.au/ Forbes article on Customer Experience: https://www.forbes.com/sites/davidcooperstein/2015/08/11/brand-versus-customer-experience/#278f4372107f Quote from Malcom Auld: https://themalcolmauldblog.com/2016/03/28/more-than-ever-before-customers-want-to-be-sold-too/ Faris Yakob on Brand Experience: https://www.warc.com/newsandopinion/opinion/what_is_brand_experience/2604 You can now also subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/id1356487204 If you want to get in contact with us, best way is on twitter: Aaron: twitter.com/aaron87 Søren: twitter.com/sorenravn86
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Similar cu Marketing Heretics Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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…
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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continue reading
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