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Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

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Manage episode 445592219 series 1203992
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Klarna's aggressive use of AI to cut on marketing and agencies
  • (01:28) Google brings ads to AI overviews as it expands AI’s role in search
  • (04:35) Should you do fake podcasts?
  • (05:51) OpenAI's new BDRs will help you close revenue
  • (07:56) B2B vs B2C media companies - what's better?
  • (12:00) The SaaS era is over
  • (15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Connect with Us:

  continue reading

3214 episoade

Artwork
iconDistribuie
 
Manage episode 445592219 series 1203992
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Klarna's aggressive use of AI to cut on marketing and agencies
  • (01:28) Google brings ads to AI overviews as it expands AI’s role in search
  • (04:35) Should you do fake podcasts?
  • (05:51) OpenAI's new BDRs will help you close revenue
  • (07:56) B2B vs B2C media companies - what's better?
  • (12:00) The SaaS era is over
  • (15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Connect with Us:

  continue reading

3214 episoade

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