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Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
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Manage episode 382882941 series 30624
Content provided by MarketingProfs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingProfs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
…
continue reading
404 episoade
MP3•Pagina episodului
Manage episode 382882941 series 30624
Content provided by MarketingProfs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingProfs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
…
continue reading
404 episoade
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