JUSTIN BENTON | CHALLENGE TO TRIUMPH: HARNESSING THE POWER OF HEMP FOR HEALTH - MICK UNPLUGGED [EP 28]

Miracle Plant

"Navigating Market Dynamics: Justin Benton's Approach to Business Adaptation"

Justin Benton is a guest on, "Mick Unplugged," where he shares his journey, starting with his son's autism diagnosis several years ago. This pivotal moment led Justin to explore holistic approaches, including a plant-based diet and eventually discovering the benefits of cannabis for his son's health. Inspired by this success, Justin shifted his focus to promoting the health benefits of hemp through his business, 101 Hemp.

The conversation moves to the impact of 2020 on business paradigms, accelerating the shift to online platforms and digital marketing. Justin credits Russell Brunson's mentorship and the principles from his book "Traffic Secrets" for guiding him through this transition successfully. He emphasizes the importance of building an email list and using a value ladder approach in marketing strategies. Justin discusses how understanding consumer behavior changes, like the rise of online shopping and digital engagement, is crucial for staying relevant and competitive in modern business.

They delve into the concept of a value ladder, where Justin explains how to structure offers to progressively engage and upsell customers. He highlights the importance of making irresistible offers that provide genuine value to customers at each stage. Mick and Justin stress the significance of adapting to market dynamics and leveraging opportunities, drawing parallels to historical business failures like Blockbuster's missed chance with Netflix.

The conversation shifts to the upcoming "Think and Grow Rich Challenge," inspired by Napoleon Hill's seminal book. Justin and Russell Brunson aim to revive Hill's teachings and create a community around personal development and success principles. They discuss the value of mastermind groups in personal and professional growth, offering insights into their own mastermind sessions and the benefits of joining such communities.

Justin elaborates on the resources available through the challenge, including access to rare manuscripts and curated personal development books. He invites listeners to join the challenge and mastermind, highlighting the educational and networking opportunities available. The discussion concludes with Mick expressing his excitement about the challenge and mastermind, underscoring the transformative potential of applying Napoleon Hill's principles in today's world.

www.thinkandgrowrichchallenge.com/jv

www.thinkandgrowrichchallenge.com/jv

Thank you for tuning in to the Miracle Plant Podcast. Remember, our mission is to heal the world with the power of this miracle plant. Join us next time for more inspiring stories and insights into the world of cannabis.

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