Treceți offline cu aplicația Player FM !
#49 – Improving Survey Quality and the Participant Experience
Manage episode 402131208 series 3377566
Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.
We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Paul Hudson, CEO @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
61 episoade
Manage episode 402131208 series 3377566
Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.
We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Paul Hudson, CEO @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
61 episoade
Toate episoadele
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.