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Aldi vs. Trader Joe's, Part 1: Aldi
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This week in part one of our two part Aldi vs. Trader Joe's series, Steph tells us the founding story of Aldi and what history she could learn about the reclusive brothers who made it the store it is today. This story would not be complete with all the drama—World War II, a family rift, and even a kidnapping!
We also welcome a special guest, Joanna Goss! Joanna is an accomplished artist, published author, vintage reseller, and store artist at Trader Joe's. She brings the fun and an insider's look at Trader Joe's.
Joanna's Instagram: https://www.instagram.com/jowayseeker/
For this week's tasting, we try a fair trade, single-origin, organic coffee from Honduras. At a single digit price point, will this coffee compare to high end specialty roasters?
Aldi Honduras coffee: https://www.aldi.us/en/products/beverages/coffee/detail/ps/p/simply-nature-fair-trade-organic-whole-bean-coffee/
https://www.montecilloscoffee.com/
Further media:
https://www.mashed.com/171899/the-untold-truth-of-the-brothers-who-started-aldi/
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Sponsored by Modest Coffee! Single-origin coffee without the snobbery. Visit https://www.modest.coffee/nobadreviews to see what they're roasting today.
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