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MAAATE: The most polarising ad of the year

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Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson.

It was championed by Caitlin Moran, yet condemned by the Guardian.

It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.

Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.

Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Caitlin Moran’s article: https://tinyurl.com/49mhp8m9

Guardian’s article: https://tinyurl.com/ej6amsyf

MAAATE campaign: https://www.london.gov.uk/maaate

Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

  continue reading

187 episoade

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MAAATE: The most polarising ad of the year

Nudge

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published

iconDistribuie
 
Manage episode 388801112 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson.

It was championed by Caitlin Moran, yet condemned by the Guardian.

It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.

Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.

Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Caitlin Moran’s article: https://tinyurl.com/49mhp8m9

Guardian’s article: https://tinyurl.com/ej6amsyf

MAAATE campaign: https://www.london.gov.uk/maaate

Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

  continue reading

187 episoade

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