John Keefer - Need Leads? The Power of Community Involvement in Business Growth

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summary

John, the owner of a junk removal business, shares his approach to marketing and building a strong foundation for his business. He emphasizes the importance of community involvement and giving back, such as volunteering and collecting donations for local organizations. John also discusses his unique marketing strategies, including creative decals on his trailer and giveaways on social media. He highlights the significance of forming genuine connections with clients and other businesses in the same industry. Both Branden and John stress the importance of providing excellent customer service and maintaining a strong reputation in the community. In this conversation, Branden Sewell and John discuss the importance of hiring and managing employees in a small business. John emphasizes the need to hire professionals who can bring value to the business and be better at their positions than the owner. He encourages business owners to act as consultants to their employees and create a clear vision, mission, and core values for the business. John also highlights the importance of vetting potential employees and having a process in place for interviews. He emphasizes the need for humility, empathy, and compassion in managing employees and treating them well. Both Branden and John stress the importance of consistency, hard work, and perseverance in running a successful business.

keywords

marketing, community involvement, giving back, branding, customer service, reputation, hiring, managing employees, small business, professionalism, value, vision, mission, core values, vetting, interview process, humility, empathy, compassion, treating employees well, consistency, hard work, perseverance

takeaways

• Community involvement is a powerful way to grow a business and build a strong foundation.
• Creative marketing strategies, such as unique decals and giveaways, can help grab attention and increase brand recognition.
• Forming genuine connections with clients and other businesses in the same industry can lead to referrals and long-term success.
• Providing excellent customer service and maintaining a strong reputation are essential for business growth and sustainability. Hire professionals who can bring value to the business and be better at their positions than the owner.
• Act as a consultant to your employees and communicate a clear vision, mission, and core values.
• Vet potential employees and have a process in place for interviews to ensure they align with the busines

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