Ep. 467 | Women in DB, Part Four: Strategies for Meaningful Networking in Tech

OnBase: Smashing Sales and Marketing Misalignments

Episode Summary This episode of Sunny Side Up Media discusses fostering professional communities and networking in tech. The speakers share their career journeys in roles like operations, enablement, and sales. They emphasize building relationships through open communication and understanding. Advice includes finding mentors, embracing new opportunities, and focusing on quality connections over quantity. Tips address networking for introverts, dealing with rejection, and giving/receiving balance. The episode stresses authenticity, trust, and collaboration in cultivating meaningful work relationships.

About the guests

Angela Mueters

Angela is a Strategic Account Director at Demandbase, with a decade of experience at the company. She has held several roles on the Sales team at Demandbase and works with some of the most well-known brands in B2B. She has earned multiple President’s Club honors and has become a go-to person for insights and feedback within the organization. Angela constantly seeks ways to grow professionally and stay inspired through networking, mentoring, and different learning paths. Outside of work, Angela finds joy in traveling and spending time with her kids.

Fationa Whittinghill

Fationa “Yona” Whittinghill is an Advertising Operations Specialist at Demandbase where she has worked for almost 2 years now. From the B2C world of the Automotive industry, she made the switch to B2B with Demandbase. She brings her collaborative spirit in partnering with the campaign management team in the execution, management, and optimization of complex ad campaigns. Yona graduated from the University of South Florida with a Major in Marketing and International Business. In her free time, she enjoys the outdoors, the beach, live music, and quality time with her daughter and friends in Florida.

Meghann Del Guercio

Meghann is the Senior Revenue Enablement Manager, CX at Demandbase, with nearly 6 years of tenure. Her passion lies in enabling and mentoring others, where she finds fulfillment in empowering peers to reach their full potential. Aside from work, Meghann is a mom of two boys, whose energy and love inspire her every day.

Key takeaways
- Build relationships through open communication and understanding others

- Find mentors to help guide your career growth and development

- Embrace opportunities outside your comfort zone for new experiences and connections

- Focus on quality over quantity when networking and building professional connections

- Ask questions and seek feedback to learn and strengthen relationships

- Balance giving and receiving in professional relationships for mutual benefit

- Be authentic and let your voice be heard with confidence in male-dominated fields

- Cultivate communities both within and outside your organization for inspiration and support

Quotes

"I think cultivating trust and showing a genuine interest in other's success. And having a shared knowledge. I think it helps build the relationship."-Van on building new skills and learning for growth. -Fationa Whittinghill

"I love when people internally will approach me and say Oh, I know you've been here for a while. I'd love to get time on your calendar. I'd love to kind of Like, learn from you." -Angela Mueters

"Moving into the enablement space, I never found a community that was so influential and impactful. In any other field that I've been in, like, these people want you to succeed, regardless as to where they work." -Meghann Del Guercio

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