#151 - From Leads to Revenue: Maximizing Your Marketing ROI with Sam Preston

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

He’s back! John is joined by Sam Preston, the dynamic CEO of Service Scalers, a marketing powerhouse specializing in helping home service businesses scale fast, for a recent livestream Q&A for the Owned and Operated Facebook Group. If you’re looking to grow your business and dominate your local market, this is an episode you won’t want to miss.
Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Sam and John look into the strategies that took Service Scalers from $10K to a projected $2 million in annual revenue within just a year. They discuss the importance of understanding where your leads are coming from and how tracking the right KPIs can make all the difference. Sam shares why a simple, well-optimized website is more effective than a flashy, expensive one, and why investing in SEO is a game changer—but only when your business is ready for it.

The conversation also covers:

- The role of Google Ads, PPC, and Local Service Ads (LSAs) in driving qualified leads.

- How to effectively track and measure your marketing ROI to avoid wasted spend.

- Why knowing your book rate by channel can help you optimize your marketing dollars.

- The importance of being nimble and dynamic with your lead sources.

- Sam’s take on the latest changes in Google’s API and what it means for SEO indexing.

Episode Hosts: 🎤

John Wilson: https://x.com/WilsonCompanies
Jack Carr: https://x.com/thehvacjack

Episode Guest:

Sam Preston: https://x.com/heysampreston
More on Service Scalers: https://servicescalers.com/

A SPECIAL THANKS TO HATCH
Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch Here

Contact Owned and Operated:

• [e-mail]
• Visit the website for more information

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Capitole

1. Intro (00:00:00)

2. SEO Strategies and Benefits (00:00:55)

3. Tracking KPI's for Marketing (00:04:32)

4. Client Acquisition and Marketing Tactics (00:10:27)

5. Cost Per Lead and Customer Acquisition Cost (00:14:04)

6. Affording a Marketing Company: Can You? (00:19:17)

7. Starting a Company from Scratch (00:20:20)

8. Handling Shoulder Seasons (00:23:32)

9. Responsive SEO and Google's Changes (00:27:46)

10. Scaling Up Quickly (00:31:31)

11. Continuous Improvement and Accountability (00:34:12)

12. Final Thoughts on the Q&A (00:36:52)