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Integrated marketing communication
Manage episode 157294976 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix
…
continue reading
25 episoade
Manage episode 157294976 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix
…
continue reading
25 episoade
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