The Let's Master English podcast is for ESL (English as a Second Language) learners! This podcast has many features--news, Q&A, English learning advice and other fun sections. You can join the Let's Master English community on Google+ and see the full transcripts. Transcripts are made by you, the listeners! I hope you enjoy my podcasts and please visit my website--www.letsmasterenglish.com!
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Marketing Dynamics
Manage episode 157294965 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.
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25 episoade
Manage episode 157294965 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.
…
continue reading
25 episoade
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