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Strategic Marketing

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Manage episode 157294981 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.
  continue reading

25 episoade

Artwork
iconDistribuie
 
Manage episode 157294981 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.
  continue reading

25 episoade

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