Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Power of a Unique Point of View in SaaS with the Founder of Basecamp
Manage episode 420740579 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the ProductLed Podcast, Wes Bush chats with Basecamp co-founder Jason Fried about its distinct and challenging perspective that has set Basecamp up for success. Jason explains why every business should have a unique point of view and shares how his team thinks through them, as well as his philosophy around the process of finding one. He also details the role that books play in his overall business strategy.
Key Moments:
- [03:05] Origin of the underdog mindset and personal experiences.
- [07:11] Critique of the growth-at-all-costs mentality in startups.
- [13:18]: How to go about identifying your unique point of view
- [20:25] Role of books in sharing their company philosophy.
- [28:06] Balancing successful products and exploring new ideas.
About Jason Fried
Jason Fried is the co-founder and CEO of Basecamp, a project management and team collaboration software company. He is the co-author of several bestselling books, including Rework, and It Doesn't Have to Be Crazy at Work.
Jason Fried | LinkedIn
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Wes Bush | LinkedIn
253 episoade
Distribuie
Manage episode 420740579 series 2844195
Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the ProductLed Podcast, Wes Bush chats with Basecamp co-founder Jason Fried about its distinct and challenging perspective that has set Basecamp up for success. Jason explains why every business should have a unique point of view and shares how his team thinks through them, as well as his philosophy around the process of finding one. He also details the role that books play in his overall business strategy.
Key Moments:
- [03:05] Origin of the underdog mindset and personal experiences.
- [07:11] Critique of the growth-at-all-costs mentality in startups.
- [13:18]: How to go about identifying your unique point of view
- [20:25] Role of books in sharing their company philosophy.
- [28:06] Balancing successful products and exploring new ideas.
About Jason Fried
Jason Fried is the co-founder and CEO of Basecamp, a project management and team collaboration software company. He is the co-author of several bestselling books, including Rework, and It Doesn't Have to Be Crazy at Work.
Jason Fried | LinkedIn
About Wes Bush:
Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024 (Read the first three chapters for free).
Wes Bush | LinkedIn
253 episoade
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Similar cu ProductLed Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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