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130. Growing Your Brand with Subcategories - With David Aaker

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When? This feed was archived on January 04, 2025 22:07 (2M ago). Last successful fetch was on November 28, 2024 09:43 (3M ago)

Why? Sursă inactivă status. Servele noastre nu au putut să preia o sursă valida de podcast pentru o perioadă îndelungată.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 297389083 series 1161364
Content provided by Derek Gehl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Derek Gehl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How do you create a strong brand in today’s world?

A brand dominating your marketplace…

A brand your customers love…

A successful brand, even if you’re a “small” digital company, well...

According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.

David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.

If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.

  continue reading

148 episoade

Artwork
iconDistribuie
 

Serii arhivate ("Sursă inactivă" status)

When? This feed was archived on January 04, 2025 22:07 (2M ago). Last successful fetch was on November 28, 2024 09:43 (3M ago)

Why? Sursă inactivă status. Servele noastre nu au putut să preia o sursă valida de podcast pentru o perioadă îndelungată.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 297389083 series 1161364
Content provided by Derek Gehl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Derek Gehl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How do you create a strong brand in today’s world?

A brand dominating your marketplace…

A brand your customers love…

A successful brand, even if you’re a “small” digital company, well...

According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.

David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.

If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.

  continue reading

148 episoade

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