Treceți offline cu aplicația Player FM !
Tim Kendall, president, Pinterest (Code Commerce 2017)
Manage episode 187394199 series 115262
Pinterest President Tim Kendall talks with Recode's Kurt Wagner about how the company is partnering with brands and advertisers, including a new mobile product that helps people search for items by taking pictures of something similar. The goal is to help Pinners discover things they may want to buy — even though almost all searches on the platform are for generic terms like "red couch" rather than specific brands. While Google and Amazon are good for targeted searches, Kendall says, Pinterest can capture a lot of value among people who don't know yet what they want.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
189 episoade
Manage episode 187394199 series 115262
Pinterest President Tim Kendall talks with Recode's Kurt Wagner about how the company is partnering with brands and advertisers, including a new mobile product that helps people search for items by taking pictures of something similar. The goal is to help Pinners discover things they may want to buy — even though almost all searches on the platform are for generic terms like "red couch" rather than specific brands. While Google and Amazon are good for targeted searches, Kendall says, Pinterest can capture a lot of value among people who don't know yet what they want.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
189 episoade
Toate episoadele
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.