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Navigating Change: Crafting a Communication Plan for Successful Rebranding
Manage episode 407032467 series 2942866
Content provided by Redefine Instruction | Sandhya Lakhanpal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Redefine Instruction | Sandhya Lakhanpal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, we delve into the intricate process of rebranding and the pivotal role of communication in ensuring a seamless transition for both internal stakeholders and customers alike. Join us as we explore the essential components of a comprehensive change communication plan designed to inform, engage, and inspire confidence in the new brand image. From strategic messaging to targeted outreach strategies, we uncover the key tactics that drive acceptance and enthusiasm for the company's evolving identity. Tune in for expert insights and actionable tips on navigating change effectively in the dynamic world of branding.
71 episoade
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Manage episode 407032467 series 2942866
Content provided by Redefine Instruction | Sandhya Lakhanpal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Redefine Instruction | Sandhya Lakhanpal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, we delve into the intricate process of rebranding and the pivotal role of communication in ensuring a seamless transition for both internal stakeholders and customers alike. Join us as we explore the essential components of a comprehensive change communication plan designed to inform, engage, and inspire confidence in the new brand image. From strategic messaging to targeted outreach strategies, we uncover the key tactics that drive acceptance and enthusiasm for the company's evolving identity. Tune in for expert insights and actionable tips on navigating change effectively in the dynamic world of branding.
71 episoade
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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…
continue reading
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continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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