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HelloFresh CRM Lead: Time To Be Novel, Making Customers More Than Profit & Cracking The Database Code

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Manage episode 416909521 series 3411082
Content provided by Lauren DeSouza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren DeSouza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system.
In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
  continue reading

53 episoade

Artwork
iconDistribuie
 
Manage episode 416909521 series 3411082
Content provided by Lauren DeSouza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren DeSouza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this Greatest Hits episode, Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system.
In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:

If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
  continue reading

53 episoade

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