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Why revenue forecasting should go beyond your CRM

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Manage episode 402722048 series 2570070
Content provided by Gong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Looking to boost your win rates?

It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.

And you can’t just rely on your CRM alone.

Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.

As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.

Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.

  continue reading

240 episoade

Artwork
iconDistribuie
 
Manage episode 402722048 series 2570070
Content provided by Gong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Looking to boost your win rates?

It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.

And you can’t just rely on your CRM alone.

Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.

As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.

Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.

  continue reading

240 episoade

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