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The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens
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In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing.
Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, and the integration of AI, are transforming the landscape. He explains the growing importance of first-party data, the impact of Google’s changes on publishers, and how affiliate marketing continues to evolve as a key driver of business growth.
With expert projections and in-depth analysis, this episode offers valuable insights for brands looking to stay ahead in the competitive digital space.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.
One of the biggest challenges?
Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.
Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.
To grow revenue, companies must excel across four critical stages:
✅Awareness: They must have heard of you
✅Affinity: They must like you and believe you can solve their challenges
✅In-Market: They must be ready to buy
✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal
At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:
- Increased high-quality lead volume
- Shortened sales cycles
- Improved close rates
I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.
I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.
Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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