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Volume vs. Value: A Guide to Increasing Profits
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In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, and CEO Tyler Dolph discuss how businesses and individuals can increase their commissions. They explore strategies like "working harder vs. working smarter", and give practical examples from lawn care and law firms to illustrate volume vs. value approaches. Additionally, they touch on the balance between valuable relationships and broad networks, sharing lessons from Rocket Clicks' own journey towards specialization.
00:00 Welcome to Revenue Roadmap
00:35 The Book Title Question
02:04 Understanding Commissions
02:47 Increasing Commissions: Volume vs. Value
04:12 Applying Volume and Value Strategies
05:43 Niche Marketing for Law Firms
09:56 Relationships and Energy Management
11:19 Case Study: Rocket Clicks
12:11 Conclusion and Next Steps
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https://www.rocketclicks.com/client-education/volume-vs-value-guide-to-increasing-profits
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