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Pam Torrey - Aligning Sales, Marketing and Lead Conversion
Manage episode 358888931 series 3231787
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Heidi J. Ellsworth road trips east to visit with Pam Torrey, Director of Marketing for Ingage, about aligning sales and lead flow. It is all about understanding the lead flow and how marketing and sales alignment can increase lead conversion in this Roofing Road Trip. Ingage works with a lot of customers and partners who are all talking about this important marketing strategy. Pam sheds light on what Ingage is seeing around lead conversion success along with why it is so important that sales and marketing work together with the right technology.
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